Ever since 2008, there has been a growing emphasis on the important roles that social media and grassroots activity play within political and issue based campaigns. Although there is much to be said for the impact of social media on the success of a campaign and its grassroots activity practice, it is still a 'one to many' digital tool. Even when a supporter shares a status on Facebook to his close circle of friends or tweets his message, there is still a lack of personal int